It's not what you know...

... but who you know!

Remember back in February (its ages ago, you may not) I met the founder of Bebo, Michael Birch... After being introduced to him by Oli Barrett during filming for the Battlefront Programme. Michael is a lovely down to earth man who I quizzed about how to maximise the use of social networking to aid my campaign. He answered all my questions and was keen to get involved... he suggested a viral website that would get passed around social networking sites in the hope of people signing the organ donor register.

Well I didn't think anything would come of it... but to my surprise... it has! Recently when Jess was admitted to hospital (Just before the Save Jess-tival) I and many of my friends sent out an email to our contacts to tell them of Jess's story to encourage people to think about Organ Donation. I thought I would add Michael to this list... I forgot all about it and a few weeks later an email arrived in my inbox saying he had designed a website based on Jess' story... one that could be passed around social networking sites and hopefully reach thousands of people!



So if you want to check out Michael's handy work, why not pop on over to Help Jess Breathe and show your support by passing it on to family and friends.

Together we can make a difference... we can Help Jess Breathe.